Best CMS for SEO 2023: Which Should You Choose? – Choosing the right CMS for SEO is critical in terms of future website promotion and customer acquisition.
CMS is an abbreviation of the English content management system. CMS is software through which we can create, manage and publish content on a website without special knowledge or knowledge of programming languages.
However, when implementing an SEO (search engine optimization) campaign, each CMS provides more or less options for these actions.
When choosing the best content management system, the site owner must consider whether the given CMS can optimize the added content and the site structure itself with the best impact on SEO and the position of the site in the search results. Are you looking for the best SEO CMS? We offer to compare.
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Best CMS for SEO: Which Should You Choose?
A few words about SEO
SEO stands for Search Engine Optimization. In practice, this is a set of actions taken on a website to improve its position in search results. The higher the site in the list of search results, the more likely it is that a potential client will visit it.
We basically divide SEO into on-page actions, that is, those that are performed inside the site and related to its construction, and external SEO (off-page), that is, the work performed outside the site.
On-page search engine optimization activities include website code changes, so-called technical SEO, keyword optimization, link building, copywriting and content placement.
Off-page SEO includes the activities of building domain authority, getting inbound links, or promoting on social media.
How to choose the right CMS for SEO?
When deciding on the choice (purchase) of a specific CMS, the site owner must evaluate whether its functionality will optimize content in accordance with the growing requirements of users and search engines.
A CMS can be a great help in the implementation and implementation of an SEO strategy as it helps to build a website from the ground up.
At this stage, search engine optimization is especially important, because it is much easier to create a site that is well adapted to the requirements of search engines than to correct errors and make corrections later.
So, choosing a content management system is a key step for the future success of an online business.
What SEO features should a good CMS have?
Pay special attention to the following system features:
Editing meta tags, including the website title: The page title is displayed not only in the browser bar, but also in the search results list. Other tags will not be displayed to users, but will allow Google to read the information contained, for example as graphics.
Changing the URL: A good CMS should allow changes to be made if changes are required in the future, for example, due to regular updates to Google’s search algorithms.
Admin panel, or admin panel: The CMS should offer simple and intuitive editing of the main elements and content.
Responsiveness: The chosen CMS for business should ensure that the site displays correctly on different mobile devices.
Page Load Speed: A content management system should not be a burden on a website. If pages take a long time to load, this can turn off users. Poorly optimized site code or an excess of graphic elements can also be among the possible reasons.
Modifications to .htaccess and robots.txt files. The latter is an important file that, among other things, tells search engines how to process and index individual subpages of the site.
Redirect: The CMS should make it easy to set up a permanent redirect from one URL to another.
More advanced users with experience in creating and SEO sites, especially employees of marketing agencies who work with various types of sites and content management systems on a daily basis, may pay attention to the following aspects:
The ability to edit individual elements in the template to make changes in the field of technical SEO. This advantage is usually found in open source CMS.
Ability to implement specialized software solutions. In the case of SaaS, this is usually not possible.
The best CMS for website promotion and SEO
There is no correct and universal answer to the question which CMS is the best. There are many systems on the market that make life easier for the owners of various websites.
Some are better suited for classic company sites, others are designed for huge online stores. Below we present some of the popular CMS with an assessment of their SEO support capabilities.
WordPress
WordPress started out as a blogging platform but has since grown into the most popular CMS on the planet. Its popularity is due to its transparency and ease of use.
Even a person who does not know a programming language can create a simple site with an aesthetic appearance with the help of the WordPress community and public learning materials.
Despite being easy to use, WordPress is a platform that provides users with a wide range of options.
Its strength lies in the international community of users who not only provide technical support and help in solving a number of problems but also create so-called plugins to extend existing features or add completely new ones.
How does WordPress affect SEO?
The basic version of this CMS includes some important SEO features such as changing the URL, adding a title and image alt text.
Almost all other aspects can be adequately supported by plugins. Plugins allow you to create a robots.txt file, a sitemap, set up redirects, or do more advanced tagging.
Read Also: Free Vs Paid WordPress Themes – Is WordPress Worth it?
However, please note that plugins are created by the community and therefore are not officially supported by WordPress. They should also be updated regularly, and too much of them can put a lot of load on the site, which will negatively affect loading times and functionality.
1C-Bitrix
1C-Bitrix is a popular choice among people who own large online stores in Russia and the CIS countries. This CMS can easily handle tens of thousands of products. It has very broad SEO support while being highly adaptable to the unique needs of any business.
1C-Bitrix can generate SEO-optimized URLs and also offers owners extensive marketing opportunities. Email automation, audience segmentation, customer reminders, and many other marketing automation tools are available here. Due to its capabilities, 1C-Bitrix is not as easy to use as WordPress.
Creating an online store may take longer, and you may need the help of a specialist, but with 1C-Bitrix, your business will grow faster and you will be able to enjoy this functionality for many years to come.
In general, 1C-Bitrix is best suited for business, since this paid CMS is very secure, stable and scalable. Together with the license, the client receives high-quality technical support, regular updates and system improvements.
Drupal
Drupal is another CMS that allows you to create advanced websites. Like WordPress, Drupal has a large community of users who provide additional technical support and work on all sorts of extensions to the system.
Drupal is open source, but slightly more complex and less friendly to inexperienced users than WordPress.
If you want to quickly create a website for your business, Drupal is not the best choice. Even for people with previous website development experience, it may take time to understand its capabilities and get used to them.
However, users often compare Drupal to WordPress, so the question is, which is better for SEO? If you need to create a simple website or blog with a few pages and little content, WordPress is the obvious choice.
However, if you need a CMS that allows you to perform more complex operations (such as user registration, assigning different roles, authorizations, or publishing rare types of content), then Drupal is the advanced tool you are looking for.
Joomla
For people who are not convinced by either the simplicity of WordPress or the advanced features of Drupal, there is another interesting alternative on the market – Joomla. Just like WordPress has plugins, Joomla has extensions to change the functionality of the system to your liking.
Although Joomla provides important SEO features by default, such as the ability to create and edit tags and titles, Joomla extensions allow you to really use the features of this CMS.
Thanks to them, you can create a sitemap, use some analytical capabilities for marketing. Joomla also gives the user the ability to create their own URL.
Read Also: 40 SEO Mistakes that are easy to Avoid
Among the advantages of Joomla is the ability to customize the site using the available templates and extensions. The choice is great, which allows you to develop interesting and unique sites.
The downside could be the small number of SEO solutions available in the base version of the system. Owners have to choose and install numerous extensions. Joomla is much harder to learn than WordPress.
Which CMS is best for SEO?
As we said before, there is no single correct answer to this question. It is important to choose a CMS that will be maximally adapted to a particular project.
In addition to the most popular CMS, which we talked about above, there are dozens of other systems on the market that also have their supporters. All of the most popular of them allow you to achieve more or less similar results in terms of SEO.
The system that we most often recommend for business is WordPress. It will be a solution for experienced users who are well aware of the needs of their online business and value quality and functionality. WordPress allows you to manage your website and SEO very intuitively.
Which CMS to choose for a blog ?
Choosing the right CMS is an important decision for bloggers as it helps them grow their audience faster. A complex system can hinder the positioning process due to lack of access to appropriate development resources.
WordPress is currently the most popular CMS in the world and many popular blogs are based on it. This is no coincidence, since WP is simple, straightforward and completely free.
If, on the other hand, you are interested in creating a more complex website that will allow you to publish different types of content or use different features, Bitrix or let’s say Drupal is worth considering.
You just have to remember that the use of CMS data usually entails leaving installation and operation to professionals as these systems are more difficult to use.
Joomla is somewhere between WordPress and Drupal in terms of sophistication and features, so it also finds its niche among popular blog owners who are looking for a robust system with strong SEO capabilities.
Which CMS to choose for online stores?
For e-commerce sites, especially for large online stores, 1C-Bitrix is rightly considered the best solution. This CMS allows you to manage a very large product database and offers advanced sales and marketing solutions.
For small online stores, you can successfully use Prestashop or the well-known Woocommerce plugin for WordPress.
Building SEO Websites From Scratch
We develop all our sites with SEO in mind, using the advantages of the CMS : Site Management”. We prioritize the usability, security, and performance of every site to ensure it is 100% aligned with our clients’ business goals.
A website is not an electronic business card! This is a powerful tool that should be profitable. Use our help and take your business to a new level, as dozens of clients in Russia, Kazakhstan, and other CIS republics have done Best CMS for SEO: Which Should You Choose?