Are Instagram Ads Worth It – Whether it’s for a large company or for the self-employed – advertising is the be-all and end-all for anyone who wants to be successful with their business idea. How you design your advertising and where you show it should above all suit your target group.
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Are Instagram Ads Worth It?
For example, if you want to reach a lot of young people, you can place your advertising on Instagram. But for whom is it worthwhile and what is there to consider? That’s what today’s post is about.
What is Behind the Instagram Advertising?
Let’s say you just quit your old job to start your own small business. After you have settled all legal matters, the next step is to attract customers through advertising.
However, in the beginning you will not have enough budget to put your advertising on public billboards or even on TV, so a cheaper way has to be found: this is where Instagram comes into play.
Within a few days, your ad here will be viewed millions of times, and that will have an effect. If you do everything right, your clientele will grow enormously within a very short time and you can really take off with your business idea.
What is there to Consider When Advertising on Instagram?
In order to be able to advertise on Instagram, you first need an account on the platform and a profile on Facebook. Both must be marked as company profiles, which you can easily do via the settings.
Now there are two ways to advertise on Instagram:
- either you select one of your Instagram posts, click on “Promote post” and choose your target group, budget, duration and advertising goal,
- or you place the ad with the Facebook Ads Manager.
The Facebook Ads Manager offers you significantly more options for designing your ads and placing them correctly. Here, too, you indicate who belongs to your target group, where and for how long the ad should be placed and how high your budget is.
Once you have entered this information, you can completely redesign your advertising. In this case, it is not necessary to have posted them before.You can find detailed instructions for the Ads Manager here:
https://www.facebook.com/business/help/282701548912119?id=649869995454285
How much your advertising costs depends on what you have specified as a budget. Apart from that, there are also different billing models:
With the “cost per click” model, you pay between 56 and 72 cents for each prospect who clicks on your ad to get more information.
“Cost per mille” is a model where you pay for every 1,000 impressions. If your ad is seen by 1,000 people, you currently pay an average of 5-6 euros for it.
The most popular model is “Cost per Action”. Here you can decide for yourself what you pay for. For example, you can set that you only have to pay money if your ad is liked.
What Alternatives to Instagram Advertising are there?
Especially when your business is just starting out, there aren’t that many ways to promote it. So you will have no choice but to use social networks.
In addition to Instagram and Facebook, there are of course many other networks on which you can place advertising. For example, Tiktok is also a popular platform on which companies present their products in short videos.
Alternatively, you can also present your company by visiting trade fairs and presenting your products there with direct customer contact. However, the stand fees here are usually very high and you have to register in good time before all the spaces are occupied.
A fairly old-fashioned advertising method that is still widely used is distributing flyers or placing ads in local newspapers. However, since you cannot specify a direct target group here, this is usually less effective.
What are the Experiences with Instagram Advertising?
As long as the ad is well designed, it can be worth making it public on Instagram. In this case, well designed means that it must be creative and immediately attract attention.
Thanks to the analysis function that Instagram offers for the posts, it can be clearly proven that posts that were placed as advertising are viewed significantly more often.
The likes, comments and profile views associated with the post are also very different from those generated by a normal post.
Of course, it always depends on how much budget you had and whether you chose your target group correctly, but basically it can be said that a well-designed and cleverly placed Instagram ad definitely has an effect and thus draws more attention to your products .Are you well versed in certain topics and would you like to share them with others? We are looking for experts in various fields as copywriters. Completely from home and of course with free time management.
Conclusion: For Whom is Instagram Advertising Particularly Worthwhile?
Instagram advertising is worthwhile for anyone who wants to reach many customers with little effort. Be it an artist who wants to earn money by selling his artworks, a company that wants to recruit new customers or even new employees, or a self-employed person who is just starting his business.
Of course, the success of your advertising is also up to you in a certain way. If, for example, you specify the wrong target group or design your advertising in such a way that it is completely meaningless, Instagram unfortunately cannot help you either and your advertising may not bring the desired success.