The Ultimate Guide to Instagram Shopping Tags in 2025

Instagram has evolved from a photo-sharing app into a full-fledged e-commerce powerhouse. With over 2 billion monthly active users, it’s no surprise that brands and businesses are flocking to Instagram’s shopping features to boost sales, reach targeted audiences, and enhance their shopping experience. One of the most popular features driving Instagram’s shopping success is Shopping Tags, which allows users to discover and purchase products directly through the app.

In 2025, Instagram Shopping Tags are more advanced than ever, providing businesses with powerful tools to create seamless and engaging shopping experiences. Whether you’re a small business owner, influencer, or enterprise-level brand, understanding how to utilize Instagram Shopping Tags effectively is essential for staying ahead in the e-commerce game.

What Are Instagram Shopping Tags?

Instagram Shopping Tags are a clickable label that can be applied to a product in a post, story, or Reel. They are linked directly to a product’s product page on a brand’s website or in their Instagram shop, where the user can read more about the item and make a purchase from within the app. Shopping Tags appear as a small icon or text overlay with product details like price and name.

In 2025, Instagram Shopping Tags will be seamlessly integrated into several parts of the app. Here’s how it’ll look:

Feed Posts: If you tag products in a post, users can tap the tag to view more product information.
Stories: You can add shopping tags to Instagram Stories where viewers can swipe up to shop directly.
Reels: With the popularity of Reels, businesses can now add shopping tags to their video content, blending entertainment and shopping into one engaging experience.
Explore: Shopping tags also appear in Instagram’s Explore section, allowing new customers to discover your products while browsing content they enjoy.

You can mark any element in any image as a product. The user looks at the image and sees the so-called shopping tags. When they tap on the image, they se`e the pop-up hints – product tags that contain the name and price of the product. If the user is interested, they click on the tag and are redirected to the product page.

Then the user clicks on the Buy button and is redirected to the website or purchase page.

Thanks to this feature, you can do without posts like “click the link in the description”, “to learn more about the product or to buy it, please click the link in the description” and the like. In this way, the sales mechanism is integrated into the content.

In addition to images, the Shopping Tags feature is also available for Stories. You can also tag something as a merchandise item in Stories and the user will have to follow the same steps.

Read Also: How to Set up & Create Instagram Shop

Well, this tool has no equivalent on other social media platforms. Everywhere, the entire sales process is separated from the content – there are either specific segments or pages. Here, the image or story itself contains everything needed to sell.

How to activate the Shopping Tags function on Instagram

Worldwide, i.e. in the countries where shopping tags are officially available, there is a clear scheme for activating them.

Here are two signs that you have activated your shopping tags:

• You have the shopping segment in your settings. It says “shopping”. If you have it, you also have your shopping tags feature enabled;
• If the Tag a Product feature is available next to the Tag a Person feature, the Shopping Tags tool is enabled when you create a post.

What to do to activate shopping tags on Instagram

You cannot influence the activation of shopping tags by specific actions, but there are some requirements you must meet to make shopping tags available to you.

7 requirements to activate your shopping tags:

• You should have a business account. Shopping tags are not available for personal blogs.

• Your account should be linked to a business Facebook page. A business page can be anything. It can have a lot of content or a little; it can have many followers or no followers – none of that matters. You just need to follow the process.

• Your phone number should be verified.

• You should have a shop on Facebook. Linking a shop is very simple: On Facebook, there is a Shop tab in the left side menu. You click on this tab and you will be redirected to a window.

• Then you need to accept the terms, click the Continue button, and after that (this is important) select the Order from another website option to place orders.

• Then select a currency – and your shop is created. After that, you should add goods. You should add the name, price, description, photo, payment URL and your goods will be displayed in the shop. You should have no less than 10 items to enable Shopping Tags.

• You should ask permission to shop on Instagram.

Add multiple links to Instagram instead of one – to your product and service pages, promotional campaigns and special offers, or other social media accounts.

How to use shopping tags on Instagram

When you publish a photo, the Tag Products feature will appear on your interface. After that, the list of goods will appear with all the goods you have in your Facebook shop. You should select relevant items and then select an area in the image and the product you want to tag. The same scheme works for stories. Then you publish a post, and it already has a shopping tag.

Some other important information.

There is a special shopping section. This section is located in the suggestion. As you remember, there are style, sports, nature and other sections on certain topics. And one more – the shopping section is displayed. There are suggestions for goods, that is, posts with shopping tags, collected. That is why, when you add such tags, you have the opportunity to get into the “Suggested” section.

Instagram shopping app

Instagram has already tested the special app called “Shopping”. This Instagram app will compile all posts with product tags. This means that Instagram will compete with eBay, Amazon, Etsy and other sales platforms.

Because of this, it increases the reach and gives you another opportunity to interact with your audience. Therefore, it is very important to fulfill the five requirements above and wait for Shopping Tags to be activated. And once you activate the feature, you can immediately put all your goods on Instagram.

Conclusion

Instagram Shopping Tags have revolutionized the way brands engage with their audience and make sales directly within the app. In 2025, they’re a vital tool for businesses looking to tap into Instagram’s massive user base and provide a seamless shopping experience. By setting up your Instagram Shop, tagging products effectively, and using advanced strategies, you can maximize the potential of Instagram Shopping and stay ahead of the competition in the ever-growing e-commerce space.