What is Mailchimp and How does it Work

What is Mailchimp and How does it Work – The Mailchimp platform is well known and used by companies (but also professionals) who have decided to integrate email marketing into their advertising strategy.

In fact, email marketing is a very effective form of advertising is well known . And it is for this reason that companies, of any size, use e-mail to communicate with customers and build loyalty.

Having a provider that allows you to take advantage of email automation , especially when you have a large enough number of customers, has become essential . And this is where services like Mailchimp come into play. Through this provider, it is in fact possible to send automated emails to members of the company mailing list 

In this article, we will focus on finding out exactly how Mailchimp works and how to make the most of it to make email marketing even more profitable.

What is Mailchimp?

Let’s start by defining the peculiarities of this provider, which mainly provides services related to e-mail advertising . As we will see later, however, Mailchimp also provides other services, which go beyond the automations useful for email marketing .

But the provider is still exploited more for activities and automations that have to do with e-mail.

Thanks to Mailchimp, in fact, it is possible to send newsletters and emails of various kinds , taking advantage of the automations.

In other words, it allows you to send a specific e-mail message based on actions, called “ triggers ”, performed by users.

For example, if a user subscribes to the brand’s mailing list, thanks to Mailchimp a welcome email will be sent automatically. A similar argument can be made for other triggers, such as a completed purchase or advice on a product related to an item purchased previously.

Furthermore, a special section of Mailchimp analyzes the statistics relating to the emails sent : it is therefore also an excellent analysis tool.

But Mailchimp, which at the time of its foundation was born as a service provider related to email marketing, today also provides other solutions related to digital advertising.

In fact, through the platform, in addition to sending automatic newsletters and emails, it is possible to create landing pages. In addition, it also allows you to create ads for different social platforms, as well as for Google Ads .

In fact, the platform aims to become a reference point that allows small and medium-sized enterprises to build an integrated marketing strategy. All using the services of a single provider.

Mailchimp Pricing

Starting to use Mailchimp is convenient not only because it allows, through a single platform, to automate the sending of emails and to create ads and landing pages. One of its strengths is the cost. The service is in fact free for up to 2,000 contacts.

The free plan, of course, not only allows you to take advantage of the part of the provider relating to email marketing, but also all the other services provided. From social campaigns to the creation of landing pages, everything will be free.

However, any email message created with a free plan will carry the Mailchimp logo at the end of the email body. A similar argument must be made for any landing pages created through this provider.

Mailchimp Free start at $0/month

Mailchimp Premium Starts at $288/month

Mailchimp Standard Start at $15/month

Mailchimp Essentials Starts at $10/month

If you want check more Pricing then you can check the official Mailchimp site

In case you need an even more professional service, you can choose one of the paid plans provided. Thanks to the paid Mailchimp plans, it is possible to access additional services, such as A / B tests, multivariate analyzes, dynamic contents .

Either way, subscription plans are better suited to large companies. Small businesses can reap all the benefits of Mailchimp simply by using the free basic plan.

In addition to having a free plan, the provider is also chosen by beginners and start-ups for a specific reason: it is very easy to use. In fact, Mailchimp is based on an intuitive interface, which makes it easy to set up campaigns and automations.

How to use Mailchimp

Starting to take advantage of the services offered by Mailchimp is really very simple. Just create a free account or, in case your business goals make it necessary to use the additional services, choose a paid plan.

You must have an email address, choose your password and create an account . Once this is done, you will be able to access the main dashboard .

Among the first actions to be taken , once a Mailchimp account has been created, we remember first of all the creation of a mailing list , if you already have contacts, and the generation of a registration form.

This last action is essential to increase contacts and, consequently, enhance email marketing.

Just select the “ Registration Forms ” section in the main dashboard and create one, customizing it to the best of your business objectives.

The form thus generated can be added to your website , to allow visitors to subscribe to the newsletter.

In case you are using WordPress to manage your site, you can insert the Contact Form simply by installing the available Mailchimp plug-in. But you can also, alternatively, enter the form manually to your website.

Automation and Email marketing With Mailchimp

Let’s now try to understand how Mailchimp can be used concretely for potential email marketing and, consequently, sales. Thanks to this service, once the automation has been set up, it will be available, at least until you decide to deactivate it. Which, of course, saves a lot of time .

In addition to saving time, automation campaigns also allow you to send the right email after a certain action performed by the user.

As we mentioned, for example, it is possible to set automations that are sent on the basis of purchases previously made. Or again, with Mailchimp emails can be customized according to the interests of the subscribers to the list.

Read Also: ConvertKit Review 2022: Is ConvertKit worth it

The ability to segment contacts and send specific messages based on the actions performed by the individual user allows you to send precise and targeted content.

Personalizing emails and automating them with Mailchimp can increase conversions , since the right message sent at the right time can make a difference.

Finally, analyzing the results of the automations can help improve not only emails, but also any landing pages created using Mailchimp.

Mailchimp Alternatives

Mailchimp alternatives are Sendinblue, GetResponse, Moosend, Convertkit, HubSpot, Mailerlite, Klaviyo, Aweber, ActiveCampaign, Mailjet, Omnisend, Drip, Sender, Constant Contact, Zoho Campaigns, SendPulse, Jilt, Campaign Monitor, Autopilot etc