To Use AI in Content Marketing – The world of marketing is constantly evolving and with it, the tools used to achieve online growth goals. In recent years, artificial intelligence (AI) has been at the center of this evolution, offering businesses new opportunities to optimize their content marketing. In this article, we’ll explore why and how to use AI in marketing effective and relevant content marketing.
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Understanding the value of AI in content marketing
In order to properly use AI and its tools for your content marketing, you must first understand its benefits and the scope of its scope. Here is an overview:
Optimizing your time (and money): By automating certain tasks related to content creation and distribution, AI helps you save time. For your part, you can fully concentrate on more strategic or creative aspects. You can also reduce your content creation and distribution budgets to invest in other key areas of your growth.
Personalization of content: Thanks to artificial intelligence, you can analyze a large quantity of data on your customers and prospects: their preferences, their purchasing journeys, their consumption habits. These fine portraits will then allow you to offer segmented, personalized content adapted to each consumer profile.
Predictive Analytics: By studying past trends and behaviors, AI is able to predict future outcomes and anticipate your customers’ needs. This gives you a head start so you can offer ever more relevant content.
Improving content quality: Artificial intelligence can help you identify weak points or gaps in your existing content. AI thus makes it possible to make the necessary improvements: length, added value, pleasantness, tone, etc.
How to use AI tools in your content marketing strategy? Example with HubSpot
Are the benefits of AI obvious to you? Now it’s time to find out how to actually integrate it into your content marketing . As an example and to illustrate our points, we rely on the tool to generate intelligent content created by HubSpot.
Use AI to automatically generate your multichannel content
HubSpot’s free AI content generator is designed to automatically generate text and articles from templates or pre-existing data . This tool is particularly useful for quickly producing simple content, such as product descriptions, blog posts, marketing emails, or social media posts.
Consequently, such an AI generator, capable of managing a large quantity and variety of content, allows you to deploy your multichannel marketing strategy on a large scale, at great speed and at lower costs.
Using AI tools to improve your copywriting
Smart content writing software does more than generate free content in minutes. Their production is based on good copywriting practices in order to generate attractive and convincing content. Catchy title, impactful call to action, base line that hits the mark: artificial intelligence is racking its brains to help you stand out and capture the attention of users.
Using Artificial Intelligence to find inspiration
Don’t want to delegate the creation of your content to AI? This is to your credit and – as a reminder – it is even important in order to preserve the humanity of your content.
However, you can use AI content marketing tools to give you a boost.
The content generator can then guide you on a subject, on the broad outlines or the main axis of content in order to make your task easier, to spare you the syndrome of the blank page or content with low added value.
Use smart editing software to proofread your content
The stage of rereading a text is not necessarily the most exciting or simple. On the web, hunting for typos or style errors is a real challenge. Therefore, you can use AI tools to proofread your marketing content. You can use intelligence to spot spelling mistakes, tonal inconsistencies, lack of readability, etc.
Tips for using AI in Content Marketing
Integrating artificial intelligence (AI) into the marketing content writing process offers exciting opportunities. The potential is immense and needs to be fully exploited. Here are some tips for maximizing and expanding the use of AI in your content strategy:
Write precise briefs: Before you start using AI to generate content, make sure you clearly define your marketing objectives, the topics you want to cover and from what angle. This will allow you to generate precise prompts for the AI which will then help it generate an accurate and relevant response.
Choose the right tools: Test different AI tools and assess their relevance to your goals and industry. Still, make sure the platform offers customization options to fit the tone and style of your brand. Do not hesitate to try several solutions before making your final choice.
Gradually integrate AI into your strategy: Don’t try to revolutionize everything overnight. Start by integrating AI into a specific part of your content marketing, then expand its use as you see the benefits.
Keep humans at the heart of your strategy: AI is a powerful tool, but it cannot entirely replace human creativity and intuition. Be sure to maintain a balance between the use of AI and the contribution of your team to ensure the quality and originality of your content. Furthermore, we advise you to always let a human hand write your introductions and conclusions. Likewise, do the final proofreading yourself (or a member of your team) to ensure the quality, consistency and accuracy of the content.
Use AI for a personalized content marketing strategy: AI systems can analyze the preferences and behaviors of your audience on your social networks, your website and everywhere on the web. Use this valuable information to personalize the content you share. Adapt your publications according to the interests, pace of life and preferred language of your consumers.
Use data to improve your content: Use insights provided by AI to identify weaknesses in your content marketing and make improvements. AI is also there to allow you to test different approaches and content formats with great ease: take advantage of this to adopt “test and learn” and maximize your strategy.
Delegate time-consuming and repetitive tasks: AI tools allow you to plan and automate your publications on your website, your blog, your social networks or even your email box. Create an editorial calendar and let artificial intelligence manage the automatic publication and sending of content. In addition, AI tools are able to analyze consumers’ opening, clicking, and login habits to determine optimal sending and posting times.
3 other use cases of AI for your content marketing
In addition to intelligent content generators, discover other AI tools that will allow you to build an ever more solid and impactful digital marketing strategy.
AI tools for competitive and industry intelligence: Artificial intelligence can also help you track emerging trends in your industry. Use AI monitoring tools to spot trending topics and adjust your content strategy accordingly. You can also use it to monitor your e-reputation (in particular by quickly identifying inappropriate or negative comments around your brand).
AI to generate automated responses: AI software is here to save you time and enrich the experience of your online users. Use its features to generate automated responses to frequently asked questions. For example, through chatbots capable of providing 24/7 customer support.
Artificial intelligence to boost your SEO score: Use AI tools to increase the visibility of your content. AI software can help you perform in-depth analyzes on keywords , tags, and the structure of your website. Then, they can (re)write your SEO and user experience (UX design) texts to get them up in search engines.
And if you want to discover even more AI features, you will love these amazing use cases from ChatGPT .
By integrating AI into the creation of your website, your emails, your blog articles or your posts on social networks, you can optimize your digital strategy in a unique and rapid way. While using AI tools for your content marketing is a real plus, keep in mind that human supervision is still necessary to maintain an embodied approach. This is also what we also point out in our article on creating a website with ChatGPT