How to Increase Domain Authority in 2023 [Reach #1 on Google] – If you are looking for something using a search engine, the content that is attached to the very top of the search results page is definitely the first time we click. However, do you know how these highest ranking websites get the highest ranking in certain categories? This relates to how to increase the domain authority.
As a website owner, you can get this by implementing good SEO. One aspect that can be optimized is to increase the domain authority and page authority. Those of you who are familiar with managing a blog must have heard this term before.
By knowing how to increase domain authority and page authority, you can increase your website’s ranking on search results pages. What are the steps? Check it out in the following article, OK?
Table of Contents
What is Domain Authority?
Domain authority is a score that shows the quality of a website and how high it is likely that the website will rank first on search engines. Websites with a high domain authority score have the potential to be on the first page of search results. The term domain authority first appeared in the Moz software.
Data on the link explorer web index and various other factors are used by MOZ to get the domain authority calculation results. Each website will get a score of 0 to 100. This score takes into account many aspects, all of which you have to pay attention to if you want to increase the domain authority of your website.
What is Page Authority?
Page authority is a score on the pages on a website. This score shows the value of page authority, the higher the score, the more likely the page appears in the first rank of search results.
To make it easier to understand and distinguish it from a domain authority, let’s use an example. For example, you have a website, domain authority is the value assigned to that website. Furthermore, on the website you post 50 articles, page authority is the score given for each article you write.
Usually, domain authority and page authority scores are not much different. This term also first appeared in the MOZ software which studies and compares web pages to each other with the explorer web index link.
What Determines Domain Authority and Page Authority Scores
We already know the domain authority and page authority in the previous discussion. You definitely want to know what influences these two scores? There are several things that determine how a website can get a good ranking on search pages, here are the explanations.
1. Traffic Rate
The number of visitors that come daily to your website determines how well the DA and PA rank. This also makes Google see your website as a credible website.
The large number of visitors indicates that the content on the website is relevant, interesting and useful. This can give your website a great opportunity to appear in the top rankings of search pages.
2. Content Quality
In connection with the previous point, websites can have a lot of visitors because the content is interesting and of high quality. Quality content means that the content can provide an explanation according to the needs of the target readers.
This quality content does not only cover text. You can also add images, videos, audio, and other multimedia files to support the quality of your content.
3. Amount of Content
Content is the core of your website. The content on the website is what visitors to your website are looking for. Therefore, increasing the amount of content is one way to increase domain authority and page authority.
The more the amount of your content, the more potential you will get lots of visitors. The reason is, because the more SEO keywords you have used and can attract visitors to come to the website.
Websites that seem active in producing content will be rated well by Moz, because this indicates that we are managing the website properly. Website activity like this is an indicator of the score of domain authority and page authorit, you know.
4. Internal Links and External Links
If you read an article on a website, it is not uncommon for blue text to direct you to another article page when clicked. The links that we see are usually useful as references to other pages or websites. There are two types of links, namely internal links and external links.
Internal links allow users who click on them to move to other pages, but are still on the same website. Meanwhile, external links are useful as a reference for users to be interested in clicking on other website pages. These two aspects must be optimized so that SEO and domain authority and page authority values increase.
5. Engagement Rate
Engagement rate is closely related to traffic. This is one of the factors that determines the domain authority score of our website. On the website, engagement rate can be seen from how long someone spends on our website.
The large number of visitors is not necessarily accompanied by high engagement. You can get visitors by advertising and promotions. However, to make someone spend a long time on our website, quality and interesting content is needed to read until the end.
In addition to the duration someone spends on the website, the number of comments and other interactions that occur on the website also determine the engagement rate.
6. SEO-friendly
Domain authority and page authority are closely related to SEO. Therefore, one of the things to consider in determining the score is the SEO aspects of your website.
SEO is a useful technique for increasing traffic to your website. To increase your DA and PA scores, make your website more SEO-friendly.
How to Increase Domain Authority and Page Authority Scores?
After knowing what determines the score of domain authority and page authority, you must know what strategies can be done to increase it. Here’s how to increase your domain authority score and get your website ranked high on Google.
1. Implementing a Good Branding Strategy
Running a branding strategy for your website is one way to increase domain authority that can be done. If your website or company already has a good impression in people’s eyes, then it’s not difficult for you to increase the amount of traffic and engagement. If your website is visible and trustworthy, people will be attracted to become loyal visitors and spend a long time on the website.
2. Improve Content Quality
The next way to increase domain authority is to improve the quality of the content. The first thing to do is get to know your audience. What kind of website or business are you developing? What kind of people do you want to visit the website?
You can do research on the criteria for your target visitors. Learn age, gender, economic level, education, hobbies, interests, lifestyle, and so on. By getting to know your audience, you can understand what problems they are facing and are roughly related to your website or business. Next, create content that roughly fits their needs and is relevant to the problems they usually face.
3. Strengthen Internal Links
As we discussed earlier, including links from other pages on your website can be one way to increase domain authority. We recommend that you refer to links that are still related to the topic you are writing about. In one article, it is better to include 2 or 3 internal links to be able to increase your domain authority score and your ranking on the SERP.
In addition, this internal link can also be a means of increasing traffic. These article suggestions may entice readers to check them out too because the topics are still relevant to what they are looking for.
4. Promote Content
Previously, we discussed how engagement and traffic rate are important aspects in determining domain authority. How do you improve both of these? One way is to promote your content on social media.
Social media is a powerful tool for making solutions. You can reach a lot of people at one time and target your potential customers more easily. You can promote by posting every new article on your page or social media profile. Apart from that, you can also promote through paid advertisements.
5. Build Backlinks
Backlinks are one aspect of offpage SEO. Building good backlinks can be one way to increase domain authority. The backlink here means when a link to your website is posted on another website, and vice versa.
If your website is often referred to by other such websites, Google will like your website because it looks more credible and trustworthy. Besides being able to make Google’s algorithm prefer your website, building backlinks is also useful for increasing traffic and conversions.
6. Maximize Onpage SEO
Implementing SEO properly can improve the quality of your content. The goal is that your articles can be more relevant to the needs of visitors and read a lot. There are several aspects you can do to optimize on-page SEO.
Pay attention to the use of keywords. Use these keywords in the image slug, meta description, and alt. The distribution of the right keywords can make it easier for search engine algorithms to find your website.
In addition, you also need to pay attention to the structure of the writing. Use appropriate headings for each point you write, this can help visitors more easily read your writing.
7. Routinely Clean Toxic Links and Spam
Spam links and comments can be bad for our website. As website owners who have to take care of many things, sometimes we can forget to check and clean this up regularly.
You can use several plugins to help clean up spam comments and links on your website. This one point is very important as a way to increase domain authority.
8. Patience and Consistency
The amount of blog content and activity determines the domain authority score. Therefore, it is very important for you to update the content on your blog regularly. Consistency is very necessary in this case, you have to spend time and mind to manage the blog continuously.
In running a website, it is not uncommon for us to experience various obstacles. For example, you have written a lot of content but the traffic is not rising, SEO techniques that need a lot of updating, promotions that don’t go smoothly, and so on.
By maintaining patience and consistency, you can continue to improve yourself and eventually increase your domain authority. An SEO strategy is an investment, because it’s a long process and you can’t just enjoy it overnight.
9. Increase Website Speed
A good website design is not something that just looks attractive. A good website design must also be easy and fast to access. For this reason, website loading speed is very important for you to pay attention to.
Imagine if you visited a website to read an article, but the website took a very long time to load. As a visitor, you may lose interest in reading and feel uncomfortable on the website because you have to wait too long to load. Some people even immediately close the website and switch to another website.
For this reason, website speed should not escape your attention. If the website is slow, all the designs and content that have been prepared will fail to win the hearts of visitors.
10. Website Mobile Friendly
Smartphones are objects that are never separated from the daily life of many people today. In fact, currently there are 96.4 percent of Indonesians who access the internet via cell phones every day. A very fantastic amount, right? This shows how important it is to create a mobile-friendly website.
So, your website is not only smooth and comfortable to visit via desktop, but also via smartphone. This can help you reach a wider audience, namely smartphone users.
Those who feel comfortable on your website will certainly spend more time too. So, later it can help increase the engagement rate as a way to increase domain authority and SEO ranking.
Closing
Hopefully this article can add to your insight on how to increase domain authority and page authority for websites. Next, all you have to do is apply the various tips and methods that we discussed earlier.
You need to know that the age of a website does not necessarily make the website have a higher domain authority than a newer website. Therefore, you don’t need to be discouraged because these tips can be used even if your website is still young.