SEO tips for a New website – It doesn’t matter whether it’s an online shop, a news site or a simple hobby: Anyone who has their own website would also like to be found on search engines such as Google, Bing or Yahoo. Fewer and fewer users open a site directly from the browser’s address bar: usually they limit themselves to entering a keyword in the search engines mentioned above.
By typing a phrase in the search bar, a list of results is proposed containing the websites that best fit the searched criteria. Consequently, the competition between site managers who aim for the best positioning of their website, that is, to make it appear among the first search results, is very great. The secret to achieving this is content optimization.The ten tips provided here will help you write SEO texts correctly.
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10 SEO tips for a New website in 2023
1. Offer the readers of your SEO texts content with added value
There are several methods with which to optimize content from an SEO perspective according to relevant search criteria. The first rule is that content must be created primarily for the people who will read it. The basic principle of a search engine is to provide the user with the best results based on his request. Google, Bing and other search engines use algorithms, which try to understand the relevance of a website with respect to the terms searched by the user.
This partly depends on the content that a page makes available. A good SEO optimization should therefore fit thematically with the search requirements for which it was created, as well as presenting itself in a readable form and offering added value to the reader. In the best case the content provides an answer to the searched criteria.
If you want to create SEO content, it is important that each page of your website is associated with a specific theme and provides meaningful information related to the topic in question.
2. Avoid SEO texts with duplicate content
Not only your readers, but also search engines love new content, which should above all be unique: this is called unique content . On the internet, it is common practice to copy “ready-made” descriptions of products or press releases for your own web page. But this is not how a website is positioned at the top of the SERPs (acronym for Search Engine Result Pages, or search engine results pages).
Plagiarism not only indicates a lack of style, but is also recognized by the search engine and punished without hesitation. When creating optimized web texts, the rule of avoiding duplicate content applies. The reason lies in the search engine algorithm, which is built to provide the user with results with different content. If identical content is located on two different URLs, only one version appears in the SERPs, usually the original one.
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Websites with duplicates are placed at the bottom of the results or, in the worst case, are deleted from the search index. Furthermore, it should be remembered that duplicate content does not only affect subpages, but can also damage the relevance of an entire domain.
3. Adjust the degree of SEO optimization to the topic
Following the Google Panda update, the SEO motto is “Content is King”. If in the past a text of 200/300 words was more than enough, today it is necessary to create clearly longer SEO texts to obtain a good positioning. However, the length of the contents is not the only determining variable. Thanks to sophisticated algorithms, search engines like Google are also able to evaluate the information content of a text and, therefore, the added value for the reader.
These algorithms are mainly based on semantic analysis and site parameters , such as the number of visits or page loading times. In general, the length of an SEO text should be appropriate to the complexity of the theme, and having a large number of contents on your website absolutely does not mean that you will automatically get a better ranking. On the contrary, search engines reward quality, well-researched content with a coherent argumentative structure and reliable sources.
4. Use keywords correctly
To determine the relevance of a website based on the search criteria, search engines rely, among other things, on keywords. These keywords give the possibility to assign a topic to each text of a website.
Before creating SEO texts, it is therefore necessary to define the relevant topics for your site and research the decisive keywords for your themes, products or services. It is therefore advisable to group keywords into sets of specific keywords , called clusters, which form the basic structure of a site optimized for search engines.
In integrating keywords in the SEO text it is necessary that these are used adequately, therefore it is advisable to distribute keywords ranging from 1 to 3 percent of the words present in the entire text. But the rule is not rigid and each case must be considered in its particularities.
The editor must always think first of all about the reader: it is therefore better to avoid repeating keywords too obviously, always giving precedence to the readability of the text and resorting when possible to synonyms, variations, inflected forms and related terms to cover everything the semantic field of a theme.
5. Structure SEO optimization with different graphic elements
Not only the content, but also all other information elements and the keyword density of a text are relevant for search engines. Even the structure in paragraphs improves the positioning of a site. In this regard, the main titles and those of the paragraphs are very important.
These are called “headlines”, according to the English denomination, and are indicated with the HTML tags from “h1” to “h6”. The title of the page is particularly important: the “h1” tag is in the first place of the source code and should therefore always include the main keyword of a text.
Other keywords are ranked at best using subheadings with “h2” and “h3” tags. Titles beyond the “h3” tag are rare and should only be used in special cases, if they prove useful to facilitate reading. Instead, it is usually more appropriate to use lists and lists. Another method for structuring SEO texts is bold , which is rendered with the HTML tags “b” and “strong”, although only the latter is relevant for search engines.
6. Use internal links to strengthen SEO optimization
As mentioned earlier, SEO texts should always be optimized for a specific theme. Another important practice is to use quality, optimized website linksto improve the notoriety of your site, thus “strengthening” its relevant pages at an SEO level. Internal and external links offer the possibility to increase the usability of a page and refer the reader to other sites for more information.
The reason links are SEO relevant is that each link conveys, to some extent, the popularity of the webpage to the target link. Before creating external links, you should check if you don’t find a relevant destination link within your domain. Thus it is possible to strengthen even the subpages of your domain that do not have links from external sites.
In both internal and external links it is important that you use appropriate anchor text, in order to facilitate thematic classification to the search engine. Furthermore, referrals to foreign sites should be provided with the so-called nofollow attribute , an HTML indication for search engines not to consider the external link when calculating popularity.
7. Update your SEO optimized content regularly
Good SEO optimization leads to very little if it is very dated. Regular updating of your site is also used by the search engine as a ranking criterion. Domains regularly updated with new content rank much better in the SERP than web pages that neglect this point.
Certainly for sites such as online shops or company pages it is almost impossible to continuously rewrite product descriptions or presentations of the range of services offered. This effort is not even necessary, as integrated news columns, press releases or blogs offer the possibility of making new content available to site visitors on a regular basis.
8. Multimedia content to enhance your SEO texts
Along with structural elements such as headings, lists and lists, you can use images and multimedia content to make text flow more smoothly. Multimedia elements also offer the page visitor added value due to their audiovisual character, as information is offered on different channels. Multimedia elements are positively evaluated by search engines, which in fact aim to present the user with the best possible web page with respect to the terms they have searched for.
Read Also: 8 Tips for SEO Images: How to Optimize Images from Web
Whether visitors welcome videos or graphics embedded in text show metrics like time spent on a page, which in turn affects rankings. Furthermore, thanks to the optimized search for images and videos, it is possible to generate traffic that is not fed by traditional organic web research, but by search engines for images and videos.
9. Optimize your images for proper SEO criteria
When writing SEO texts it is necessary to take into account a series of criteria which do not apply only to textual content but also to images and graphics, in order to guarantee their availability on search engines.
These, in reality, cannot process the images, so it is necessary to transmit the information relating to the image itself to the search engine crawler. For an image to appear in search engine image searches, its relevant keywords must appear in both the file name and its caption .
Furthermore, most search engines evaluate large images better than small ones: in general, it is therefore better to prefer high definition graphic content. To signal that an image deals with a specific theme, it is also advisable to use the respective keywords in the HTML code of the image.
This concerns not only the title (Title Tag) but also the description (Alt Tag) of the image. The Title Tag is what is shown when you hover over the image. The Alt Tag, on the other hand, provides the browser with a short description of the content, which takes the place of the image when it cannot be displayed for technical reasons.
10. Improve SEO optimization with optimized meta tags
If a user enters a criteria in the search mask of Google, Bing etc., he receives a combination of search results in the form of a snippet . These are short text fragments of single sites that are always presented with the same structure: title (Title), description (Description) and URL.
It is important to note that these snippets are not automatically generated by the search engine, but are created manually by the editor and are usually the first thing the visitor sees on your page. It should therefore contain a short description of the page content as well as the main keyword.
To avoid only a part of your snippet appearing in search results, we recommend a title length of no more than 55 characters. The description, on the other hand, should contain around 160. With the SISTRIX online tool, you can check for free whether your snippets have an optimal length.