15 Best Facebook Marketing Tips For MSMEs And Businessmen

15 Best Facebook Marketing Tips For MSMEs And Businessmen

15 Best Facebook Marketing Tips For MSMEs And Businessmen – Are you a business owner? Surely have a special strategy in marketing, right? If you are one of the business owners who market their sales through social media and Facebook ads, you can use the Facebook marketing tips for business in this article.

Currently, many social media provide selling features in their applications, even almost all applications can be used to promote selling products. Of course, this situation is very beneficial for business owners, because they don’t have to pay a lot just to market.

One of the social media applications that provide features for marketing sales is Facebook, therefore Facebook is currently the most widely used social media for businesses to promote their products.

15 Best Facebook Marketing Tips For MSMEs And Businessmen

To help businesses maximize sales on Facebook, we’ve created Facebook Marketing tips and tricks to make your sales more in demand:

Complete Facebook Marketing Strategy for Business

Facebook is one of the applications that have the most users in the world. In United State, there are  240.0 million users. This number of users can be used as an opportunity to do marketing for MSMEs and businesses through Facebook. For more details, here are Facebook marketing tips and tricks for business:

1. Have Clear Intentions And Goals In Making Posts

Before using Facebook as a medium to expand your marketing reach, you need to present the intentions and goals that have been prepared. So with this readiness, you can make your sales visible to many people.

By doing posting activities on Facebook, you want the post to be seen by many people, so you have hope from several people who see the post, some of them become one of your consumers,

To produce posts that attract consumers, of course, takes more intention and effort than just posting. Having real goals and intentions can produce posts that are right on target.

But on the other hand, if you don’t have clear intentions and goals, even posts that are made seem careless, then consumers will never be interested in what you have posted. So they will never be interested in buying your product.

2. Schedule Posts With Content Calendar

The content calendar is very important you have in using Facebook for marketing. The existence of a structured pattern makes your post more interesting. In addition, the content calendar also helps in setting the schedule for posting your product advertisements.

You can arrange a content calendar by arranging a schedule for very urgent posts first, then following the content of posts that are not too urgent. This calendar will help you organize your posts.

You can even enter a reminder if at any time you forget the posting schedule that has been made. You can also include holiday celebrations in the content calendar, so you can use them for promotional activities.

There’s no need to mark all major holidays to post. Just mark a big day related to your product. For example, you can mark Harbolnas (National Online Shopping Day) to increase sales.

3. Fanspage Optimization

Complete the profile in the Facebook fan page account to facilitate marketing activities. If the profile is well-completed, it will make it easier for consumers to find your products. Consumers will also be confident in the products you sell if the account information is complete.

On the Facebook fan page profile page, you can add impact for consumers if you buy a product. To simply attract customers, also add the results of previous consumer reviews. Of course, it will attract more consumers.

4. Create Interesting Content

Currently, the need for interesting content is needed to increase consumers. Not only Facebook, but all other social media also need interesting content.

This is done so as not to bore consumers in seeing the marketing content that we create, one of the interesting content that you can create is by using videos and animations.

5. Create A Group On Facebook

You can do Facebook Marketing in other ways. For example, by creating a group that consists of people who need each other, for example, you can create a group selling goods online.

In the group, you have the opportunity to include many people. Because the group is general, it will make the group attract a lot of people. So, if at any time you want to do a promotion, you can easily do it.

6. Determine The Group Name Well

The name of the group has a big influence in attracting a large enough audience. Make sure in creating a group name, you have made a description that matches the name of the group you created.

If the contents of the description match the name of the group you created, it will certainly attract many parties. Even within a certain time, you no longer need to invite people to your group.

7. Building Community On Facebook

A successful business also requires good cooperation with various producers and other consumers. It will be very profitable if you also cooperate with other business people, you can support each other by exchanging merchandise or even sharing sales knowledge.

In addition to fellow businessmen, by building a community using FacebookYou can also meet various kinds of consumers. Not only customers you get, but colleagues in business can also be a bonus in the community.

8. Active In Facebook Stories

Videos or photos that are briefly displayed in stories are also a determinant of how well your account interacts with the audience. Make sure you take advantage of the story feature to run Facebook Marketing.

Use interesting photos or videos. You can also present product information that will be launched in the Facebook story. Reviews and tutorials on using products can be one of the content to market products through stories.

9. Use Facebook For Customer Service

Maintaining good relations with customers is very necessary for the continuity of marketing, one way to strengthen communication is through Customer Service.

In this service, you can provide facilities in the form of chat to communicate with consumers. Consumers will be satisfied with the products we sell if they can share or complain if needed.

Read Also: 5 Digital Marketing Tools to Boost Your Business 2022

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The existence of Customer Service can also convince customers who will buy your product. You can also use it to re-offer the product that you are going to sell with the latest version. If you need customer service, please contact Commerce.

10. Try Paid Promotions

You can advertise on Facebook ads if you want to get a broad reach quickly, besides that you can try other promotions.

For example, you can follow paid promotions, endorsements, or advertising. One of the most popular paid advertising media is endorsing. The large number of audiences that have been owned by endorsers can reach a larger number of people.

11. Narrowing Your Targeted Audience Or Market

One of the factors to know the success or failure of marketing using Facebook is the audience. So that the products you sell are right on target, you need to do research and recruit potential customers.

Before selling goods, first, know the goal of your product. If you already know it, it will be easy for you to market it. So that it is easy for potential consumers that we have targeted will know our products.

12. Create A Product Catalog

Creating a catalog for products will certainly be more attractive to potential consumers. In addition to a simpler form, the catalog also provides information on the products we sell. Use photos or images with clear captions.

Make your catalog as if consumers are using your product. But one thing to remember is don’t overestimate product information or photos. Make it according to the existing product criteria.

13. Use Facebook Pixel

The next Facebook marketing tip is to use the Facebook pixel. Not many people know about the Facebook Pixel. If you use this Facebook Pixel, you can optimize your business’s Facebook marketing. This Facebook Pixel has many functions.

Some of its functions are tracking, measuring, and optimizing the ads that you have created on Facebook. Facebook Pixel will provide information about the response from consumers to the content that you have created.

You can use this advantage as an analysis in the process of selling your product. You can use the speed of buyer response time as a benchmark for creating further content. In addition, you can also use existing data to contact your old customers again.

14. Use Facebook Custom Audience

You can apply Facebook Custom Audience to videos or photos that have been uploaded. This feature makes it easy for you to see the type of audience who is interested in your product.

This feature also provides fairly complete information. Starting from the number of audiences who see our content, to audiences who view videos or content repeatedly. Data from content that has been uploaded, of course, is very beneficial to determine the next step.

In addition, you also know better what type of audience you should be targeting for Business Marketing Facebook ads. That way, you no longer need to guess the right audience and the content to be created will also be more focused.

15. Saving Potential Audiences

If you have done a Costume Audience, of course, you already have data on potential audiences who have the potential to buy. Take advantage of the data you have to contact potential audiences again, don’t forget to give a few attractive offers to convince them.

By saving your audience, you will also reduce your advertising costs even further. For example, you want to endorse. You can already choose an endorser that fits your product. This accuracy will make you save more time and costs.


It turns out that there are so many things that can be used to increase your business profits, one of the media you can use is Facebook.

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