5 DIGITAL MARKETING TOOLS TO BOOST YOUR BUSINESS 2022 – Imagine that you have a company that for many years worked with the good old active prospecting, getting its customers through flyers, cold calls and referrals.
A prospecting that demands energy expenditure and does not always bring the desired results. And when you look at your competition, customers come in much more easily. The neighbor’s grass looks greener, but what has the neighbor been doing to make it look so beautiful?
The answers lie in the strategies used by large companies to attract, engage and instill the trust necessary to make the customer look for them and want to close a contract.
These strategies when done over the internet are called Digital Marketing, where relationships are built and sales are made through trust.
Considering that 4.66 billion active people in World use the internet (ICT Households), investment in this means of communication must be considered.
But it’s not just an Instagram account that will send many budget requests per month to your email, digital marketing goes far beyond that.
5 Digital Marketing Tools to Boost Your Business
We at techjustify are aware of how much this can help you boost your sales and increase your profits, and we want you to know that.
Therefore, we have separated the 5 most used tools by large companies to boost business:
Best 5 Digital Marketing Tools to Boost Your Business
- Social networks
- Advertisement ( Ads )
- Email marketing
If you aim to grow your company on digital platforms, having a website is essential. With it you present a professional image of your company, pass credibility to your potential customers and open the doors to Digital marketing.
The ease of carrying out some actions and the comfort transmitted to the customer when finding information about your company that he was looking for increase the chances of looking for a deal to close.
Also, as the old saying goes: “All roads lead to Rome”. Bringing to our context, there are several paths such as Social Networks, Referrals and even a YouTube channel.
Which after fulfilling their functions of making the consumer of those media interested in your company, must take them to “Roma ”,
Where they will have the opportunity to continue the path towards the closing of the contract, which in this case is the website (Click and learn what you need to have a website).
Landing Pages are located on the site, pages that will ask for some kind of information from readers in the form of a form.
There are different types of landing pages for each objective, if your customer arrives at your site via Instagram already knowing the service they want
for example, it is valid to take them to a landing page with the theme “How can we help you” or else “Schedule a meeting”.
Another example of a Landing Page is related to Content Marketing, where there is a whole process to make the reader, based on the information you provide, be interested in your service.
In this model, in exchange for some type of material (Called Rich Material) such as an eBook, when filling out the form.
The customer enters your database, and thus, the contact you can make with him becomes much more assertive than a simple cold call.
“Good content is the best sales tool in the world”, this quote from Marcus Sheridan can spell out the power blogging has for your business.
As one of the most important tools in Content Marketing, the blog has the power to make people who read your articles out of curiosity, become your customers.
In digital marketing there is a kind of process divided into three stages, this process is called the Funnel, the stages are top, middle and bottom.
As readers get to know more about the subjects and discover new problems, they go down the funnel. The funnel bottom is where the people most likely to close a deal with your company are.
The Blog’s function is to attract, engage and transport readers through these three phases, until it becomes someone with a very high purchase potential.
For each stage of the Funnel, specific content must be written and thought through throughout the journey, with planning and programming, and at the end of the articles,
There must always be a Call To Action (CTA), something that will not allow the reader to have nowhere to go. go later.
Calls to Action can be linked to the subscription of a News Letter, the Download of an eBook or any other type of rich material, something that, at the end of the reading.
May generate the interest of downloading additional material. The reader provides his data, and your company provides knowledge.
With dedication and commitment to maintaining blog frequency and producing quality articles, always keeping an eye on SEO (strategies for your site to be at the top of the search network lists)
Using a blog can be a great alternative to replacing the old one. active prospecting model. The results come in the long run, but the advantages are considerably large.
3. Social networks
Nowadays it is difficult to find someone who does not have Facebook, Instagram or Whatsapp, more and more people seek to be connected and acquire information, and more and more this information is being sought in the various existing social networks.
Deliver information to the right people, at the right time and in the right means of communication, this means of communication can be a social network, don’t want to be away from them.
As everything in Digital Marketing is connected, you need to think about your social networks working together with your website, blog, and all other tools that are used in your Marketing plan as one thing, one must connect to the other.
If you are selling a service, for example, your greatest chance of converting people into customers is through the Website, the social network will serve as a bridge to it.
In addition, when doubts are raised in people who do not know the company very well, the search for information and references of the company increases, and probably your customer’s favorite social network page will be searched.
Be prepared for this with your page well consolidated and organized, that way, you will take that one step further to conquer that person.
In most social networks, factors such as relationship and frequency of posts are essential for it to grow. Just like the blog, if you want to be seen, you have to work for it, it is advisable to set up a posting schedule.
There are many tools on the internet that can help you with this. Also, interacting with other people is important, comment, reply to comments and like posts, so more people can notice your company.
Think now that you’ve gone out with your family for a three-day trip to a new city you don’t know very well, suddenly everyone gets hungry and comes up with the idea of ordering a pizza, you, with all the technology you have in your hands.
Type the word “pizza” into google, you will probably call one of the pizzerias that appear at the top of the search engine, just like most people. But, how to reach that top?
There are two ways to reach the top of the Google search network, one is through SEO, which requires long-term work, another way is to use Google Ads.
Google Ads is one of the tools most used by large companies to get customers these days.
With Google Ads, you have segmentation tools that increase the chances that the audience that is a potential buyer of your product will see the ad, if you haven’t used it yet, you may be falling behind.
Also, there are several goals within Google Ads that help the campaign achieve success according to your criteria, such as brand awareness, aps promotion and sales, it all depends on your objective.
With a campaign done in the right way, with a good study carried out, the return on this investment can prove to be very advantageous.
Depending on the type of product you sell, Facebook Ads can also be beneficial. It’s cheaper than Google Ads and offers more targeting tools.
5. Email marketing
Email marketing is one of the main ways your company can make contact with your customers, as seen earlier, it is linked to other forms of Digital Marketing.
It can be used for various purposes such as qualifying new customers, sending rich content in exchange for data and post-sales.
Imagine now your company already works with the 4 forms of marketing mentioned above.
Someone finds your site through an ad on Google, but is not at the time of purchase, decides to read an article that you consider to be top of the funnel.
Likes the subject and decides to download an eBook that you have made available.
For this, he gives you the name and email account, downloads the eBook and leaves the Site still at the top of the Funnel. You have to make him progress through the levels and reach the bottom, but how?
Sending new content so that these customers don’t get lost can be done by email.
This contact is also important to prevent potential buyers of your product who are not yet at the time of purchase from clicking on your ad and getting lost, having since that click will cost you a portion of the budget.
When received via email, these articles can become bridges for transitioning in the funnel. Keep a relationship with your client and show yourself present to him
But without it becoming something exhausting, always have common sense and It is much easier to keep customers than to acquire new ones.
To keep customers you need to make them loyal, make sure your work is being done well, or your product is being delivered with quality, leave a good impression on him.
Having done that, it’s time to get him to remember you so he can reconsider the idea of making a new contact.
With email marketing you can send content, birthday messages, event invitations, and let your customer know that your company doesn’t just care about their money.
He will surely remember you when he, or someone he knows, needs a service you perform or a product you sell.
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