ConvertKit Review 2023: Is ConvertKit worth t – Are you looking for the best email marketing services for your small business Based in Maryland, ConvertKit offers an easy-to-use email marketing platform with a visual designer for creating automated strategies.
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ConvertKit Review 2023: Is ConvertKit worth it
It does a little bit of everything well, although it can be expensive and the email designer isn’t the most flexible. In our ConvertKit email marketing services review, we’ll help you decide if this tool is right for you.
- You can sign up for ConvertKit here.
ConvertKit can be used for free to manage up to 500 email subscribers, which is rather small compared to many of its competitors. The free plan includes unlimited landing pages and signup forms with unlimited traffic. However, you miss out on the strategy automation, visual designer, and integration with most website builders and eCommerce platforms.
Paid ConvertKit plans start at $29 per month for 1,000 subscribers.
You need a paid full plan for these features. Prices depend on how many subscribers you have. Options start at $29 per month for 1,000 subscribers and go up to $49 per month for 3,000 subscribers and $79 per month for 5,000 subscribers.
Few features of ConvertKit are truly unique, but this platform does a good job with versatility and ease of use.
To start with, every ConvertKit user gets access to customizable signup forms and landing pages. The platform comes with 30+ templates that can be customized to fit your brand. There is no limit to the number of custom fields you can add.
The more exciting aspect of ConvertKit, which is only available to paid users, is campaign automation. You get access to a visual designer where you can create logical campaign flows. For example, when someone signs up for your newsletter, you can choose what to track based on where they signed up or what fields they filled out. These logic trees can be as complicated as you need to tailor your message to different audiences.
ConvertKit provides a visual designer that you can use to create automated workflows.
Of course, ConvertKit also includes an email designer to help you with these messages. All emails are created in plain text and are mobile responsive by default. You can easily fill out any field from your subscriber database to customize emails to individuals. ConvertKit also supports A/B testing and allows you to save unlimited number of your email designs as templates for future use.
ConvertKit Set up
ConvertKit makes it easy to get started, especially if you already have a list of email subscribers. You can import subscribers from a CSV and the platform will automatically create custom fields to match your headers. If you’re migrating from another email marketing platform, ConvertKit offers tutorials on importing data from several key competitors.
Import subscribers from a CSV or other email marketing platform
ConvertKit is extremely easy to use, which is what many business users are looking for in email marketing software.
It is worth noting that the design options are not too different. You can only choose from three signup form formats, and your customization options are limited to basics like font and color scheme.
However, we found the automation process to be straightforward as well. The visual designer includes a list of triggers and response actions that you can customize and connect using any number of logical operators.
Automation triggers and actions in ConvertKit.
The beauty of automation in ConvertKit is that you can use it to organize your subscriber database. For example, one possible answer is “add a tag” so you can use automated workflows to tag users for future marketing campaigns.
ConvertKit is fully GDPR compliant. This means you can safely use this email marketing software if you have subscribers in Europe. Additionally, the platform allows you to add security to your account by enabling two-factor authentication.
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ConvertKit includes checkboxes for consent to GDPR compliance.
ConvertKit also protects your email marketing list with CAPTCHA and double opt-in. CAPTCHA automatically scans users for abnormal behavior to eliminate bots. Double opt-in means users receive an email to confirm that they intentionally opted-in to your marketing list.
ConvertKit only offers support via email, but the company’s extensive documentation center has an answer to most questions. You’ll find walkthrough videos for hundreds of common tasks. Additionally, ConvertKit offers weekly live workshops to help you get the most out of your service.
The ConvertKit Support Center.
ConvertKit Alternative Mailchimp
If you’re looking for a cheaper alternative to ConvertKit, you should check out one of the biggest names in email marketing – MailChimp. MailChimp is free to manage up to 2,000 subscribers. For $9.99 per month, you can have up to 50,000 subscribers ($379 per month with ConvertKit). This platform does not come with any visual automation workflows. However, you can create automations to manage your campaigns.
ConvertKit is a powerful and easy-to-use email marketing platform. The visual automation designer and the ability to flexibly segment your audience are key features. Also, this platform integrates with most popular website builders and has a WordPress plugin for publishing forms and landing pages. The main disadvantage of ConvertKit is the price, which is high for an email marketing platform.