Top 16 Semrush Alternatives & Competitors in 2023 [Free and Paid]

Semrush Alternatives

Top 16 Semrush Alternatives & Competitors in 2023 [Free and Paid] : SEO Tools You Should Know – In the world of SEO, it is commonly accepted that Semrush is among the most powerful tools available and that it uses an array of features covering all SEO optimization needs. It’s an all-in-one tool that’s as powerful in keyword research and keyword suggestion as it is in backlink analysis .

But SEMRush is not the only tool available for SEO: there are many other tools, different from Semrush and at a lower price (and sometimes, completely free).

At the end of the Semrush trial period, you must pay a monthly subscription to continue benefiting from its functionalities. Depending on the functions you want to find in your dashboard, the price starts from €69 per month.

Often, at the end of the free version, many users look for alternatives to Semrush not because they are not satisfied, but because they have to pay, and quite expensive at that.

Semrush Alternatives

Among the alternatives, these users can come across a plethora of software, but rarely as effective as this one, and it may be necessary to combine several tools…
Here is a selection of tools that, at least in some respects, can replace SEMrush .

Free alternatives to Semrush

Neil Patel’s Ubersuggest

Coming from Neil Patel, one of the most prominent thought leaders in the field, Ubersuggest is a free tool with basic attributes comparable to Google Keyword Planner, albeit a bit different: indeed, unlike Google Keyword,Ubersuggestonly displays 3 metrics: the quantity of searches associated with the query, the PPC price (CPC) and the SEO difficulty, but the 3 are quite accurate, and similar to SEMRush.

Additionally, it recently created a new “ Content Ideas ” attribute , where it will suggest thoughts on the topic, as well as useful metrics such as the number of backlinks created by identical articles and estimated monthly visits.

Compared to SEMRush or Google Keyword Planner, it doesn’t give many keyword ideas. You can, on the other hand, look up your keyword suggestions in Google Keyword Planner and replicate it on UberSuggests, for more accurate metrics (and article suggestions).


UpCity’sSEO Report Card analyzes your site to see how it compares to its competitors. Small businesses looking for simple, easy-to-understand metrics to gauge the success of their SEO strategy might be fine with this.

For a free tool, it still provides pretty in-depth data on your site’s ranking (in multiple search engines), as well as the success of your keyword strategy.

The platform also provides trust metrics and site accessibility information, allowing the user to assess key data such as your site’s authority level and loading time.

3. Google Keyword Planner

Developed by THE search engine, theGoogle Keyword Plannertool is perfect for analyzing your existing keywords, finding new ideas and gaining important insights into user queries.

If you’re new to marketing, this is the place to start testing the phrases you’ve listed and discovering other important terms. In a few clicks, you will know the volume of monthly searches on the chosen keywords, the competition and the auction price if you want to create a Google Ads campaign.

Obviously, the figures and results obtained via this tool relate to Google queries. But be aware that there isthe same type of tool on the side of Microsoftif you want to work on your SEO on Bing.

4.KW Finder

Among the free alternatives to SEMrush isKWFinder. Moreover, there is no need to create an account to use its features, which is very valuable!

This SEO tool is intended for users looking for inspiration to find high-performance keywords. You can enter the domain name of competing sites, or businesses in a similar industry, to discover phrases that lead to their pages.

Besides, KWFinder also allows you to search specifically for suggestions and questions. For these suggestions, the tool relies on Google’s autocomplete features. This gives you very relevant long tail keyword ideas.

To complete your analysis, KWFinder displays the volume of monthly searches, the SEO difficulties, but also the pages that rank best for each term. Enough to draw inspiration, but also to carry out competitive intelligence!

Best alternatives to SEMrush (Paid tools)

5. Majestic

Majestic was one of the first SEO tools, and it’s still one of the most powerful tools out there.

Specializing in comprehensive link analysis, Majestic provides reliable and up-to-date information, providing users with a huge link database that allows them to dig deeper into SEO details. One of its main advantages is the ability to explore a domain or URL in depth with a unique site exploration tool.

Majesticcomes in a monthly Lite plan for $49.99, Pro for $99.99, and a Top API plan for $399.99.

6. SEO Power Suite

SEO PowerSuiteis an all-in-one desktop-based toolkit used by over 5 million SEO specialists and site managers.

Composed of 4 different tools, it is ideal for diving into technical SEO data and for carrying out in-depth SEO audits in order to define an SEO strategy. Its superior analytical tools are great for assessing what your competitors are doing right.

The price:
Its price: $299/year for the professional plan. $699/year for the enterprise plan. Too expensive ? There is also a free option, which includes all the tools, but copying or exporting data is not possible in this free version.

7. Ahrefs

It’s probably no surprise that Ahrefs makes it to this list, as it’s one of SEMrush’s main competitors: arguably the closest tool to the latter, it offers comparable functionality, with a few bonuses…

Ahrefshas excellent web-wide or site-specific crawling capabilities, as well as powerful features like keyword management and competitive analysis. Although its interface may seem confusing, it is an authoritative tool for marketing professionals.

Pricing: Pricing
-wise, Lite plans (for one user) start at $99/month, then plans gradually increase based on the number of users and projects, with a full agency plan costing $999/month. Annual billings come with discounts.

Moz Pro

Another big name in the SEO world, you may have already come across Moz through their excellent digital marketing blog.

Moz Prois a versatile and powerful SEO platform combining the best of keyword research, competitive analysis, and content marketing. Easy to use, Moz’s clean layout makes it a convenient and user-friendly option.

While many Moz Pro features are free to access (with limitations), the Standard plan will cost you $99/month, with other plans going up to $599/month. As with Ahrefs, annual plans offer discounts.


Serpstat is an SEO platform that emphasizes its easy-to-use and in-depth keyword research tool for both your own site and competing domains.

Providing information on 180 million domains, it has a significantly smaller database than SEMrush, which has data for 816 million domains. However, Serpstat’s domain database is already large on its own.

Clean visuals allow users to see metrics clearly presented with color coding and numbers.

The price:
If you’re working as a team,Serpstatcan be a great savings, with generous multi-user plans. Monthly plans start at $69 and gradually increase to $499.

10. Cognitive SEO

By focusing on site crawling, Cognitive SEO will crawl your entire site and discover its weak points, which you can improve by modifying your SEO strategy.

By running SEO audit algorithms,Cognitive SEOpinpoints the finer points of SEO across your site, including backlink checking and keyword strategy to ensure your strategy is consistent and fully optimized. .

Unfortunately, it’s not cheap since pricing starts from $129.99 per month, with custom plans for large enterprises and agencies.


As the name suggests,SpyFufocuses on spying on your competitors’ sites: while SEMrush offers similar metrics, SpyFu has more comprehensive and varied competitor analysis.

The tool is laid out clearly, but don’t let the simplicity of the user interface fool you: SpyFu tracks 80 million domains and 5 billion results.

Learn the competition’s secret SEO and PPC tactics, and get ahead of your competition with your own strategy.

The price:
The lowest monthly plan is $39, the professional plan is $78, and the highest comes in at $299.

Growth Bar

GrowthBar is a popular SEO tool for marketers and bloggers: built for growth, its mission is to make it “10x easier” to acquire new customers.

It is a web-based application that facilitates keyword research, competitive analysis, one-click content generation, and rank tracking.

The company also offers an extension for Chrome, which displays SEO data on the fly while you browse the web…

But its most impressive feature is its content generator tool: type in any keyword and GrowthBar’s powerful AI will instantly create a content plan for you that tells you exactly what you need to write to rank well.

The price:
Modern, the tool is pleasant to use and more affordable than most other solutions. GrowthBaris indeed free for 5 days, then plans start at $29/month.

Monitor Backlinks

As you will have understood, the main functionality ofMonitor Backlinksis to monitor your incoming links and your keywords. More than 100,000 customers trust this tool which helps you boost your netlinking strategy. The objective is to improve your natural referencing, by maintaining and building high quality backlinks.

Monitor Backlinks also has a competitive monitoring function. You can analyze the netlinking strategy used by your competitors and discover their partners.
Another advantage of this tool: notifications.

You can be alerted, in real time, of a new link pointing to your pages. If it’s a low-quality backlink, you can quickly take steps to disavow it.

The price:
The price depends on the desired features (for example, competitor monitoring is optional) and the number of domains to be monitored (between 1 and 10). For this purpose, the prices vary between $16 and $156 per month. Either way, you get a 30-day trial period.

14. WebCEO

WebCEOis a real alternative to SEMrush. All-in-one SEO tool, based in the cloud, it has been present on the market since 2001. Suffice to say that the company behind the tool has a solid SEO experience!

Trusted by over a million brands and organizations. It must be said that the platform is available in 20 languages.

In all, WebCEO offers 23 powerful tools to:

  • Research and evaluate keywords
  • Track your positioning
  • Technically audit your website
  • Check and improve backlinks
  • Track traffic from different sources
  • Monitor competitor SEO strategy
  • Perform social media monitoring
  • Generate SEO reports
  • Configure alerts in case of significant change in your metrics or new backlink.

The Price:
Monthly subscriptions start at $37 for a Solo plan and go up to $299 for Enterprise. If you pay annually, you get 3 months free for all plans. Need to test WebCEO beforehand? You have a 14 day trial period.

15. SE Ranking

A very complete SEO tool,SE Rankingpromises to simplify your life in optimizing your SEO strategy. Even though the platform is quite recent on the market, it already has 300,000 users.
Composed of a suite of tools and essential features for your SEO, SE Ranking allows you to:

  • Search for keyword ideas
  • Check the competition and search volume of your favorite queries
  • Know the positioning of your site on certain keywords
  • See at a glance the technical corrections to be made to improve your SEO
  • Benefit from detailed and personalized reports
  • Know the incoming links (and their quality) to your pages and act on them if necessary

The price:
SE Ranking uses a flexible pricing model, based on the number of keywords you want to check, but also on the frequency and duration of your subscription. Plans start at $31.20/month and gradually increase to $151.20/month.

16. Yooda Insight

A fairly well-known alternative to SEMrush,Yooda Insighthas been around since 2014. The platform continuously analyzes 100 million queries each month. It’s a real gold mine for companies looking to detect trends or find specific keywords to improve traffic on their site.

The tool also offers fairly comprehensive competitive intelligence, since it accesses data you want to monitor your competitors and evaluate their SEO strategy, this is the platform for you!

The advantage of Yooda Insight is to offer a free version, which already offers important features to have an overview of your SEO performance. For example, you can perform 20 scans per day to:

  • Discover the queries that lead users to your site
  • Consult progress reports and graphs
  • Compare domain names and your competitors via keywords

If the free version is too limited for your needs, you can access all of Yooda Insight’s features for €39 excl. VAT/month. In addition to unlimited analyses, you will have the possibility to filter the results, to export them in CSV, to monitor your competitors continuously and to set up alerts in the event of variation or significant changes in your SEO.


SEMrush is often considered the gold standard for SEO platforms. However, if you are new to the field, its high cost can be prohibitive, and the huge amount of features and tools can put off the neophyte.

That said, even for a seasoned SEO professional, it can be a good idea to take a look at the competition, to see if there are any new features you’re missing out on. Before making a decision, think about the features you need the most, the number of sites you will be monitoring, the size of your team as well as your SEO budget.

And of course, before committing to a subscription, don’t forget to take advantage of all the free features and trial periods. Once you find a platform that works for your business, go for it, but still keep an eye out for alternatives.

In this way, you will no longer have to find SEO tools: your service provider will take care of it and will provide you directly with the results of its analyzes and its recommendations.

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